Advertising Creative Management

 

Advertising creative manager with broad-based experience in both healthcare and consumer environments. Excellent conceptual art director and creative strategist. Creative problem solving, organizational, presentation, and supervisory skills. Strong web, print, production, and interactive capabilities. Award-winning broadcast and video abilities.

 

Professional Experience

 

PayerSciences

Creative Director

Morristown, NJ 2/17 - Present

Manage creative staff and department in the design of iPad, interactive, website and print payer materials for Sanofi Genzyme, Regeneron, and Bristol-Myers Squibb

 

Ogilvy CommonHealth Worldwide
Group Art Supervisor 
Parsippany, NJ 9/03 - 5/16

 

Launched Striverdi and Stiolto in COPD. Responsible for advertising and promotional material for Johnson & Johnson’s Procrit, AstraZeneca products: Toprol-XL, Atacand, and US launch of Exanta. Relaunched Levaquin, and Merck Oncology—Zolinza and Emend relaunches. Worked on Medtronic Neurology, Pain, and Gastroenterology.

 

Saatchi & Saatchi
V.P., Creative Director
Iselin, NJ 7/00 - 8/03

 

Responsible for managing the creative department for managed care clients, including Pharmacia, Becton-Dickinson, DuPont Pharmaceuticals, Ortho Biotech, Schering-Plough, SmithKline-Beecham, Wyeth-Ayerst.

 

Jordan McGrath Case & Partners
Associate Creative Director
Trevose, PA 7/99 - 6/00

 

Managed art directors and studio. Responsible for new business pitches as well as creative direction for Olympus, Novartis, Wyeth-Ayerst and DuPont.

 

MRM McCann
Consultant
Princeton, NJ 4/99 - 7/99

 

Responsible for physician and patient materials for Cenestin, estrogen replacement product, Nizoral Shampoo, an OTC/DTC anti-dandruff shampoo, and Sporanox, an anti-fungal medication.

 

ICC Lowe
Group Art Director
Lawrenceville, NJ 5/98 - 4/99

 

Responsible for strategic positioning of Diovan, an anti-hypertensive from Novartis. Created promotional and educational materials to build Diovan’s international presence. Responsible for strategic development of Neoral and Simulect, therapies for organ transplantation rejection. Created interactive sales materials and video resources for Sandostatin, indicated for carcinoid syndrome and acromegaly.

 

Previous Experience

 

LD&B, Inc.  V.P., Creative Director   Horsham, PA

 

DDA, Inc.  Sr. Art Director   Elmhurst, IL

 

US Gypsum Corp.  Sr. Advertising Director   Chicago, IL

 

DMB&B, Inc.   Sr. Art Director   Chicago, IL

 

HBM Creamer   Sr. Art Director   Chicago, IL

 

CL&B, Inc.   Creative Director   Syracuse, NY

 

Education

 

School Visual Arts, New York, NY; 2002

 

Wilkes College, Wilkes-Barre, PA; 1979

 

Luzerne College, Nanticoke, PA; 1977

 

Marymount College, Summer, 1977

 

College Misericordia, Dallas, PA; 1975

 

PA Governor’s School for the Arts,
Bucknell University; Summer, 1975

 

Awards/Special

 

Ogilvy 10/Q Award for Excellence

 

RX Club award 2003, 2008, 2012, 2015

 

(2) Addy awards, 1999, Best of Show,
WWDB Radio Station

 

Clio Award, American Dairy Association
Television Campaign